“We designed the proposition to be effective, compact and incredibly easy to use. Once you try it, you’ll never pick up a 100oz bottle again,” said John Moorhead, Senior Brand Manager, eCommerce at Seventh Generation. “This product is a game changer for both the consumer and industry. Small dose, big clean: Seventh Generation developed a unique, plant-based and ultra-concentrated formula that is 99% bio-based and provides enough liquid detergent for 66 loads, housed in a compact, convenient 23oz bottle.
This means no more guessing how much detergent to pour and less of a mess thanks to the addition of a flip cap. It’s called EasyDose™, and is made with a proprietary compression chamber technology designed to deliver the right amount every time.
A simpler pour: The product features a new auto dosing technology imbedded in the cap, which automatically stops the liquid flow once the proper amount of detergent is dispensed. The bottle makes it much easier for consumers to lift, pour and store. The bottle weighs a mere 1.6 pounds, 75 percent less than the standard 100oz bottle, while still delivering the same number of loads. One-of-a-kind packaging: The new 23oz, transparent bottle is made of 100% recycled PET and is a first of its kind for mainstream laundry, made with 60 percent less plastic and 50 percent less water compared to the standard 100oz detergent bottle, enabling significant energy and materials savings. 09, 2018 (GLOBE NEWSWIRE) - Seventh Generation, a leading household and personal care products company and pioneer in the eco-friendly products space, has announced the launch of a new laundry detergent in an effort to modernize the liquid laundry category and drive unnecessary plastic and water waste out of the industry.ĭesigned to be easier to use and lighter to ship, the new Seventh Generation EasyDose™ Ultraconcentrated Laundry Detergent, now available on, incorporates several innovative new features, including: Please always check the package for the most current information.BURLINGTON, Vt., Oct. Geraniol, citronellol, linalool, citral, and eugenol are fragrance allergens.Įvery effort is taken to ensure that the ingredients and nutritional information listed here is accurate, however, data may change from time to time. Plant-derived fragrances: 3-hexenol, citronellol, cymbopogon citratus (lemongrass) leaf oil, cymbopogon martini (palmarosa) oil, cymbopogon nardus (citronella) oil, ethyl octanoate, eugenol, gamma-undecalactone, geraniol, hexyl acetate, juniperus mexicana (cedar) oil, linalool, longifolene, pelargonium graveolens (geranium) flower oil, phenethyl alcohol, pogostemon cablin (patchouli) oil, rosa damascena (rose) flower extract, vanillin. Water, laureth-6 (plant-derived cleaning agent), propylene glycol (plant-derived stabilizer), octyl/decyl glucoside (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), sodium oleate (plant-derived anti-foaming agent), sodium chloride (mineral-based viscosity modifier), citric acid (plant-derived pH adjuster), protease enzyme blend (plant-based soil remover), amylase enzyme blend (plant-based soil remover), mannanase enzyme blend (plant-based soil remover). Easy to use, easy to store, easy to love-our Ultra Concentrated Laundry Detergent is on a mission to change the way your family thinks about clean. Our lavender scent is refreshing, not overpowering, and made from 100% essential oils and botanical ingredients.Ī USDA Certified Biobased Product 99% and formulated with advanced enzymes to tackle tough stains, EasyDose™ Ultra-Concentrated Laundry Detergent is a perfect choice for your family. Made with 0% dyes, synthetic fragrances, or artificial brighteners. Made with an advanced enzyme formula that can tackle your toughest stains. Small Dose, Big Clean™: 60% less plastic, 50% less water, and 75% lighter when compared to our 100 fl. Ultra-concentrated means ultra-convenient: you get 66 loads in a compact 23 fl oz bottle that’s easy to grab, easy to store, and easy to love. Just flip over the bottle, give a firm squeeze, and that’s it! One squeeze is all you need. 
Our EasyDose™ Auto-Dosing Technology does the hard work for you, measuring the right amount-every time. That’s the beauty of Seventh Generation’s EasyDose™ Ultra-Concentrated Laundry Detergent, where you get the right amount of liquid detergent every time. Life is complicated, but that doesn’t mean your laundry routine has to be.
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